Reimagine Brand Growth in Beverage Alcohol
A new venture purpose-built to help beverage alcohol brands navigate today's increasingly complex market landscape. We're not an agency — we're your executive partners on the ground, bringing decades of leadership to accelerate growth and protect your bottom line.
A new venture purpose-built to help beverage alcohol brands navigate today's increasingly complex market landscape. We're not an agency — we're your executive partners on the ground, bringing decades of leadership to accelerate growth and protect your bottom line.
Why Now?
The beverage alcohol industry is changing — fast.
Most agencies and distributors are overwhelmed - focused on volume, reactive by necessity, and too stretched to provide the strategic leadership needed to truly build and scale brands today.
That's where we come in.
What We Offer
The Brand Entity provides fractional General Management, Planning, and Commercial leadership for beverage alcohol brands. We don't just advise — we run your business like it's our own.
- Proven Executive-level Leadership — 40+ years of combined experience leading multinational organizations and building both emerging and globally scaled brands.
- End-to-end Commercial Planning and Business Oversight , including P&L management, sales strategy, and execution.
- Marketing Plan Development — bringing brand vision to life with strategies that spark connection and maximize impact.
- Support for Market Expansion and Investment , from new market entry to capital and investment raises.
- Extensive North American Expertise with deep insight into Canadian and U.S. markets.
- A Smarter, More Cost-efficient Model, acting as your Executive Presence without the cost or complexity of building a full in-market team.
We are passionate about creating meaningful business and accelerating brand growth.
If you're looking for a more agile, strategic, and aligned approach to market development — let's connect.
Executive Experience with Iconic Brands
With over 40 years of combined experience, Bren Wylie and Chris Staresinic have built, scaled, and transformed some of the most recognized brands in beverage alcohol.
Bren Wylie
Partner
Bren has held executive roles across Canada, the U.S., Europe, and Africa — including Breakthru Beverage, Treasury Wine Estates, and Distell Canada. She co-founded The Brand Entity Group in 2022 to bring hands-on leadership to emerging and legacy brands alike.
Chris Staresinic
Partner
Chris was a founding Executive at Campari Group Canada, leading its growth from startup to $125M+ in annual revenue. He's known for building love brands and leading cross-functional teams across marketing, sales, and channel strategy.
We act as your in-market leadership — without the overhead of a local or expat team.
Let's Build Something Lasting Together
